Luis Bello
Summary of Qualifications
Fifteen years of multi-faceted experience in International Marketing, Journalism (Print and Broadcast / TV, Radio, Magazines and Newspapers), and Media Relations. Extensive experience including roles as Anchor, Reporter, Writer, and Producer. Proficient in international communication (fluent in Spanish, English and Portuguese). Effective in achieving business objectives including generating positive marketing results, increasing tourism and related revenue, and securing press coverage. Highly skilled in project management, delivering projects within budgets and deadlines. Dedicated team player willing to go the distance to complete a project successfully.
______________________________
International Marketing, Media Relations, and Sales Experience
Time Warner
U.S. Advertising Sales Manager, CNN en Español RADIO
Atlanta, GA / Nov 07-Present
Clear Channel Communications
Senior Account Executive, Viva 105.7 FM and El Patrón 105.3 FM
Atlanta, GA / Aug 05-Nov 07
Incolsa (European Union Government)
U.S. Marketing Manager
Atlanta, GA / Jun 04-Aug 05
On contract with company comprised of EU and Spanish government representatives to develop marketing plans and partnerships to promote tourism for Santiago de Compostela (also known as St. James in the U.S.).
Florida International University
Technical Director, Honors College
Miami, FL / Feb 01-Aug 03
Centro Cultural Español
Technical Director, Media Relations
Miami, FL / Apr 01
Contracted by local Latino cultural organization to develop and execute a symposium for U.S.-based Latin media outlets relating to their coverage of American and Latino cultures and influences.
Incolsa (European Union Government)
International Marketing Manager
International Cities / Sep 99-Jan 01
Contracted by company comprised of EU government representatives to market and promote Santiago de Compostela, which was selected as the European City of Culture in 2000, and related tourism and events initiatives.
Museo Granell
International Marketing Director
Santiago, Spain / Sep 98-Nov 99
Managed all aspects of marketing for the museum, including press relations, advertising, video productions, website management, and more to promote visitation.
Government of Galicia, Department of Health
Marketing / Media Relations Director
Galicia, Spain / Jun-Sep 98
Contracted by the State Health Department to manage marketing and media relations.
______________________________
Recent Journalism Experience
CNN International Radio
Anchor/Writer/Producer
Atlanta, GA / Jun 04-Jul 05
Wrote and delivered news to Spanish-language radio stations/affiliates.
La Voz Hispana
Bureau Manager
Atlanta, GA / Dec 02-Feb 05
Managed operations for the Atlanta bureau of the Spanish-language newspaper. Secured advertisers and revenue.
Tele 5 TV
Anchor
Various U.S. cities / Feb 01-Jun 04
Contracted by the national TV station in Spain to investigate and deliver U.S.-based news stories.
______________________________
Other Journalism Experience
Vogue International
Writer
Madrid, Spain / Jan 01-Dec 03
La Voz Hispana
Editor, Advertising Sales Manager
Columbus, OH / Oct 01-Dec 02
Vista Magazine
Coordinator
Miami, FL / Mar 01-Sep 01
La Raza
Writer
Chicago, IL / Feb 01-Mar 01
M-80 Radio
Anchor
Galicia, Spain / May 99-Sep 99
Radio Autonómica de Galicia
Writer, Anchor
Galicia, Spain / Aug 97-Jun 98
TVG
Anchor
Santiago, Spain / Jun 97-Jun 98
Antena 3 Radio
News Director
Santiago, Spain / Jun 90-Aug 96
Video Voz
Anchor, Producer
Coruña, Spain / Feb 94-May 95
La Voz de Galicia
Writer
Santiago, Spain / May 93-Feb 95
______________________________
Skills